Evaluate Post-Click Behavior with Google Campaign Tags
For the uninitiated, Google Analytics is an enterprise worthy measurement tool for your website. It is simple to install and provides an easy-to-use interface to extract important data about your website visitors and their content consumption habits. By using Campaign Tags with Google Analytics you are able to create even more data points about your ...
Google Analytics Beta Graphs Web Traffic by Hour
Google announced their new beta version of Google Analytics in late March of 2011 and I’ve been excited to get my hands on the new interface ever since. One of the most exciting changes was to see the ability to graph your website traffic by hour. Until recently only certain areas of the tool would ...
Interactive Research Toolbox
This article is the first in a series of articles about the various toolboxes I use. As I have grown from a Web developer and designer, something I still do for recreation, to a digital planner and strategist I have found a variety of tools that I could not live without. When I begin a ...
Review: PercentMobile.com
I’ve been using PercentMobile for a couple of weeks and while the service is pretty simple to use I am impressed with tool’s value. Founded by David Harper, PercentMobile is built on top of a much more robust service called TigTags. The service is quite expensive at the moment, but promising a tiered service in ...
Anayltics – January 2009
I was reviewing some analytic data this evening an thought I’d share some findings. For benchmarking, the cross section of sites includes the following stats for December 2008… 500,000 Unique Visitors, 3,000,000 Page Views 90,000 Unique Visitors, 800,000 Page Views 13,000 Unique Visitors, 250,000 Page Views Almost across the board I notice the following trends… ...
Analytic Misstep Gives Me Hell
Working in the interactive industry has made me impatient, especially with the Web sites of others. The culprit this evening is MTV’s MTVMusic.com. I was desperate to get my blood pumping and to hear “Gives You Hell” by the All-American Rejects. Yet, as I dropped the URL into the address page, I found myself with ...