Stats and Trends from the #RoyalWedding

Stats and Trends from the #RoyalWedding

Posted by on May 1, 2011 in Data, Measurement, Social Media, Web | No Comments

Just how big was the #RoyalWedding this past Friday? An estimated 2 billion people tuned into the event. According to Akamai it was the sixth biggest event on the Web with just under 5.4 million page views a minute at the height of the event. It was the first #RoyalWedding to take place since 2005. ...



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Calculating Social Media ROI through Impressions

Posted by on Apr 25, 2011 in Measurement, Social Media | No Comments

Social Media ROI, it is one of the most talked about topics in the world of interactive marketing. How should agencies report the ROI of Social Media? Is it one formula, or many? In some cases marketers are saying to clients that it should be a return on influence. In more extreme cases people are ...



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Five Tips for Successful Contests on Twitter

Posted by on Feb 15, 2010 in Marketing, Social Media, Web | 2 Comments

Campaigns on Twitter can be unique to the platform or part of a much larger campaign that is integrated with other sites and social networks. I have found the following five tips essential when planning a contest that will be promoted on Twitter. Avoid Contest Spam Less is more for the community, especially when requesting ...



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Is Social Media Free?

Posted by on Jul 24, 2009 in Marketing, Social Media | No Comments

“The best thing about social media – it’s easy and free.” In my daily readings I ran across a blog posting by Megan Green encouraging everyone to build a Twitter account. I do not disagree at all, every company should have a Twitter profile and actively using it to monitor their brand and participate in ...



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