Starbucks security fail, and why communication is important

Posted by on Sep 18, 2009 in Advertising, Thought, Web | 2 Comments

Even the big guys can get it wrong. I haven’t written this to call out Starbucks, or anyone else for that matter, rather I intend it to be educational. But lets start with the story. I had stopped at Starbucks recently to pick up my grande Mocha (why can’t I just call it a medium?) ...