By the Numbers: Foursquare Usage of NFL Fans a Year Later

By the Numbers: Foursquare Usage of NFL Fans a Year Later

Posted by on Sep 16, 2011 in Blog, Foursquare, Infographic | One Comment

With the start of the NFL season last week I had published my findings from tracking Foursquare usage across the NFL in 2010. Now, one week into the NFL season I was curious as to how the growth of Foursquare affected usage of the service. First, a quick recap. A year ago Foursquare barely had ...



Foursquare Habits of the NFL Fan [Infographic]

Foursquare Habits of the NFL Fan [Infographic]

Posted by on Sep 12, 2011 in Blog, Featured, Foursquare, Infographic | 3 Comments

Did you know that less than 1% of NFL fans that attended games checked-in to Foursquare during the 2010-2011 NFL season? With the kick-off of the 2011-2012 season I wanted to take a look back at the Fousquare habits of NFL fans during game days. Because of my interest in the use of location based services, and specifically Foursquare, ...



Greed Ruins Milwaukee Brewers’ “Where’s Bernie” Scavenger Hunt

Greed Ruins Milwaukee Brewers’ “Where’s Bernie” Scavenger Hunt

The Milwaukee Brewers received a lot of attention this week with the “Where’s Bernie?” promotion. There is the photo above, showing a trunk of at least 10 of the Bernie Brewer lawn ornaments. There was the story of a woman who hoarded dozens of the “Where’s Bernie” gnomes. And of course, there were the reports ...



Lena Blackburne, a little mud and baseball history

Posted by on Oct 28, 2009 in Public Relations, Thought | No Comments

The magic mud, it’s the secret ingredient that every Major League Baseball team uses to remove the gloss from a new baseball. Lena Blackburne Baseball Rubbing Mud has supplied the mud to every MLB team since 1938. It’s such a great story. The lore, the tradition, and the secrecy add to the history of Major ...