Social Media Analysis of the “Where’s Bernie” Promotion

Just how negative were the online conversations surrounding the “Where’s Bernie” promotion on May 24th, 2011? While at least one marketing firm in the Milwaukee area thought the event was a PR home run, it was clear that the Milwaukee Brewers actually had a public relations nightmare. If you haven’t heard the story by now, ...



Greed Ruins Milwaukee Brewers’ “Where’s Bernie” Scavenger Hunt

Greed Ruins Milwaukee Brewers’ “Where’s Bernie” Scavenger Hunt

The Milwaukee Brewers received a lot of attention this week with the “Where’s Bernie?” promotion. There is the photo above, showing a trunk of at least 10 of the Bernie Brewer lawn ornaments. There was the story of a woman who hoarded dozens of the “Where’s Bernie” gnomes. And of course, there were the reports ...



Beer Barrel Man

Posted by on Apr 7, 2010 in Project 365 | No Comments

Beer Barrel Man, originally uploaded by Dennis Jenders. The Beer Barrel Man was the original mascot for the Milwaukee Brewers. The character was initially used by the minor league Milwaukee Brewers before being adopted by the Major League team in 1970, and through the 1977 season. In 2002 when Milwaukee and Miller Park hosted the ...



Miller Park Win

Posted by on Apr 6, 2010 in Project 365 | No Comments

Miller Park Win, originally uploaded by Dennis Jenders. A look outside at the TGI Friday’s sign at Miller Park. I had to wait just over one year to see a Brewers win. Last year I went to 20 plus games and saw just one win, this year I hope it will be different.



Opening Day 2010

Posted by on Apr 5, 2010 in Project 365 | No Comments

Opening Day 2010, originally uploaded by Dennis Jenders. The Robin Yount statue in front of Miller Park reminds all patrons of the success the Brewers and Yount had in the 1980′s. 2010 marks the 40th anniversary of the team, unfortunately they lost their Opening Day contest against the Colorado Rockies. However, it was still a ...



Milwaukee Apple #iPad Unboxing

Posted by on Apr 3, 2010 in Mobile, Reviews, Technology | One Comment

I received my Apple iPad (Unboxing Photoset on Flickr) from a friendly UPS deliveryman just after noon today. Excited to open it up, I took a step back and pulled out my camera so I could record the unboxing. That video and some app demonstrations are below. I immediately noticed the weight of the device ...



Crown Him King

Posted by on Mar 22, 2010 in Project 365 | No Comments

Crown Him King, originally uploaded by Dennis Jenders. It is exactly two weeks until Opening Day. Two weeks until the Brewers step to the plate. Two weeks until the crack of the bat wakens the crowd at Miller Park. My favorite Brewer, Prince Fielder, is photographed here. Well, at least his likeness is – in ...



Lena Blackburne, a little mud and baseball history

Posted by on Oct 28, 2009 in Public Relations, Thought | No Comments

The magic mud, it’s the secret ingredient that every Major League Baseball team uses to remove the gloss from a new baseball. Lena Blackburne Baseball Rubbing Mud has supplied the mud to every MLB team since 1938. It’s such a great story. The lore, the tradition, and the secrecy add to the history of Major ...