Five Marketing Lessons Delivered by Don Draper
It’s Not Called the Wheel. It’s Called the Carousel. In the season one finale of Mad Men, Don Draper teaches us how to move the consumer from a rational purchase decision to an emotional one by creating a sentimental bond with the product. Time travel is a powerful product feature but not exactly the feature ...
Stop, Rewind – Retro Unilever Ads on Mad Men
If you are a fan of AMC’s Mad Men you may have taken notice to the retro style television ads now playing during the commercial breaks. In early August it was announced that AMC and Unilever had made a season-long sponsorship agreement that would include six commercials focusing on their products. “The commercials are set ...