Healthcare Marketing with Consumer Friendly Terms
In the world of healthcare marketing I often experience the ongoing debate of what to call a doctor. Is he or she a doctor, a physician, or a primary care giver? It should be a simple debate on what term to use, but more often than not it becomes a heated discussion. The doctors, hospitals ...
Medicare Reductions Affecting Physician Revenue
Dr. William Schreiber, a primary care physician based in North Syracuse, N.Y., claims that the 21% reduction in Medicare payments will affect his business. Dr. Schreiber suggests that cut, slated to take affect later this month, may make treating Medicare patients a “losing proposition.” While reading this story on CNN I felt compelled to figure ...