Top 10 Social Networks and Blogs in 2011, MySpace Beats Google+

Top 10 Social Networks and Blogs in 2011, MySpace Beats Google+

Posted by on Jan 3, 2012 in Blog, Social Media | No Comments

Wait, MySpace had more unique vistors per month in 2011 than Google+ did? Although Google+ was released in beta in July, the service opened to the public in September. According to Nielsen the top 10 U.S. social networks and blogs in 2011, by unique vistors per month were: Facebook – 137.6 million average unique visitors per month Blogger – 45.5 million average unique visitors per ...



Five Ways to Evaluate Your Facebook Content Strategy

Posted by on Apr 21, 2011 in Measurement, Social Media | 4 Comments

Lets take a closer look at evaluating the success of your Facebook content and larger content strategy. Here are five ways to evaluate the effectiveness of your Facebook content as well as effectively benchmark and measure your results. 1. Does Your Facebook Content Have a Purpose? Determine the purpose of the content you are publishing. ...



Evaluate Post-Click Behavior with Google Campaign Tags

Evaluate Post-Click Behavior with Google Campaign Tags

For the uninitiated, Google Analytics is an enterprise worthy measurement tool for your website. It is simple to install and provides an easy-to-use interface to extract important data about your website visitors and their content consumption habits. By using Campaign Tags with Google Analytics you are able to create even more data points about your ...



Google Analytics Beta Graphs Web Traffic by Hour

Google Analytics Beta Graphs Web Traffic by Hour

Posted by on Apr 18, 2011 in Measurement, Web | No Comments

Google announced their new beta version of Google Analytics in late March of 2011 and I’ve been excited to get my hands on the new interface ever since. One of the most exciting changes was to see the ability to graph your website traffic by hour. Until recently only certain areas of the tool would ...



Interactive Research Toolbox

Posted by on Feb 1, 2010 in Marketing, Web | 3 Comments

This article is the first in a series of articles about the various toolboxes I use. As I have grown from a Web developer and designer, something I still do for recreation, to a digital planner and strategist I have found a variety of tools that I could not live without. When I begin a ...



How to force Feedburner to update your feed

Posted by on Jan 2, 2010 in Web | No Comments

If you haven’t heard of Feedburner skip to the end of my post to learn more. However, if you do use Feedburner and occasionally run into a problem where your feed publishes a rogue post or you wish to remove a post entirely, you may be interested in knowing that you can force an update ...



Rupert Murdoch, the news industry, and their fight against Google

Posted by on Nov 9, 2009 in Advertising, Technology, Thought | One Comment

Rupert Murdoch has recently suggested that once News Corporation launches a paid content strategy they may block Google from indexing the content. I understand that the newspaper world is having an extremely tough time with establishing an interactive / digital strategy. And they are having an even harder time finding a way to monetize their ...



What Your Analytics Aren't Telling You

So you’ve logged into Google Analytics and notice that your top referrer this past week was Twitter. Excellent, your social media strategy is working. Or is it? You might not even have a Twitter account setup, yet you are receiving traffic from Twitter. What sort of conversation is happening around your brand that you are ...



What Your Analytics Aren’t Telling You

So you’ve logged into Google Analytics and notice that your top referrer this past week was Twitter. Excellent, your social media strategy is working. Or is it? You might not even have a Twitter account setup, yet you are receiving traffic from Twitter. What sort of conversation is happening around your brand that you are ...



Google Latitude, When Will It Catch On?

Posted by on Jul 10, 2009 in Application, Data | No Comments

I’ve been watching Google Latitude closely for several months for a few reasons. Google and Latitude can offer: Scale: Google’s service is far reaching, and my content is a bit future proof knowing that the company is not disappearing over night Maps: The integration with Google Maps immediately adds functionality that others are trying to ...