Foursquare 101: Benchmarking Check-In and Redemption Rates
Location-based services like Foursquare give merchants and brands an opportunity to connect with their consumer, but what is a realistic expectation for check-in and redemption rates? Lets start with some recent statistics for the use of geosocial and location-based services. Earlier this month the Pew Internet & American Life Project released their report on Geosocial and ...
Geolocation and WordPress, making the Web a bit smaller
WordPress announced that they will not be left behind as Twitter, Foursquare, Brightkite and others attach your geolocation to posts. You now have the opportunity to share your location for posts for blogs hosted on WordPress.com. Directly from WordPress, “in addition to geotagging posts, you can also geotag your profile. Interested in reading blogs by ...
Google Latitude, When Will It Catch On?
I’ve been watching Google Latitude closely for several months for a few reasons. Google and Latitude can offer: Scale: Google’s service is far reaching, and my content is a bit future proof knowing that the company is not disappearing over night Maps: The integration with Google Maps immediately adds functionality that others are trying to ...