The Promise of Intel’s “The Museum of Me”

The Promise of Intel’s “The Museum of Me”

Posted by on Jun 14, 2011 in Facebook, Marketing, Social Media, Technology, Thought | One Comment

Intel’s “The Museum of Me” is an incredible personal visualization that is created using Facebook Connect and the data from your social graph. The incredible web application creates an exhibition that features your friends, photos, locations, words and links that ultimately represent your digital and analog life. Intel will win more than a few awards ...



Read More

Increased Website Traffic: The Facebook Effect

Increased Website Traffic: The Facebook Effect

Posted by on May 9, 2011 in Journalism, Measurement, Social Media | One Comment

It is no secret that social media continues to transform the way we consume news and navigate the Web. 18-24 months ago most Web properties were not seeing significant traffic to their website from Facebook.com. How much traffic should you see from Facebook or other social media channels? The Pew Research Center’s Project for Excellence ...



Read More

Stats and Trends from the #RoyalWedding

Stats and Trends from the #RoyalWedding

Posted by on May 1, 2011 in Data, Measurement, Social Media, Web | No Comments

Just how big was the #RoyalWedding this past Friday? An estimated 2 billion people tuned into the event. According to Akamai it was the sixth biggest event on the Web with just under 5.4 million page views a minute at the height of the event. It was the first #RoyalWedding to take place since 2005. ...



Read More

Calculating Social Media ROI through Impressions

Posted by on Apr 25, 2011 in Measurement, Social Media | No Comments

Social Media ROI, it is one of the most talked about topics in the world of interactive marketing. How should agencies report the ROI of Social Media? Is it one formula, or many? In some cases marketers are saying to clients that it should be a return on influence. In more extreme cases people are ...



Read More

Five Ways to Evaluate Your Facebook Content Strategy

Posted by on Apr 21, 2011 in Measurement, Social Media | 4 Comments

Lets take a closer look at evaluating the success of your Facebook content and larger content strategy. Here are five ways to evaluate the effectiveness of your Facebook content as well as effectively benchmark and measure your results. 1. Does Your Facebook Content Have a Purpose? Determine the purpose of the content you are publishing. ...



Read More

Turn a Life Around, and Your Facebook Profile, for Foster Children

Turn a Life Around, and Your Facebook Profile, for Foster Children

Posted by on Apr 19, 2011 in Photography, Social Media | No Comments

Here is a great idea that falls in the “why didn’t I think of this category.” In an effort to create awareness for foster children and families, the Wisconsin Department of Children & Families (Adoption Resources of Wisconsin) asks you to “use your profile to help foster children in need!” The idea is to “get ...



Read More

RSS Exposed for Facebook Fan Pages

Posted by on Feb 11, 2010 in Social Media, Web | No Comments

Looking to take advantage of your Facebook Fan Page posts via an RSS feed? You may be in luck, as it appears that Facebook may be on the verge of making RSS official. Over the past month it appears that Facebook has been testing the service as there has been the occasional downtime in January. ...



Read More

No, you may not hyperlink to Facebook

Posted by on Jan 19, 2010 in Social Media, Thought | 5 Comments

The Facebook Brand Permissions page, which I’ve just illegally linked to, exists to “provide guidelines on how to make correct references in text to Facebook when offering your own products or services.” Such resources are always valuable in helping writers and developers properly reference a brand or collect media kit information. However, their second guideline ...



Read More

Facebook Layout Changes Are Coming

Posted by on Jan 19, 2010 in Social Media, Web | One Comment

I just received an e-mail from Facebook detailing the 2010 changes to the page layout. The most significant change will be in the form of a much smaller page canvas as the size is going from 760px wide to 520px. From Facebook, “As part of a larger effort to improve user experience and promote consistency ...



Read More

Evite, EventBrite and Facebook Events

Posted by on Jul 26, 2009 in Online Advertising, Social Media | 6 Comments

How do you chose to share and post events online? A recent blog entry by Nick O’Neill has me thinking about the opportunities with Facebook events and what it’s competitor’s are offering right now. Evite has been around a long time, for more than 10 years. They are often top of mind when you think ...



Read More