Dynamic Online Advertising, Could It Work?
I caught an interesting article in The New York Times today that spurred a healthy debate in our department. Two West-coast companies, Adisn and Tumri, are extending their ad serving model beyond targeting to include a dynamic presentation of the ad unit. In short, they are both trying to serve a custom design ad unit ...
Online Advertising Builds Brands
A recent study by the Internet Advertising Bureau (IAB) has shown the effectiveness of online advertising, “on all key measures, online advertising boosted brand recall, favorable sentiment, propensity to purchase and a willingness to recommend the product”. Source: The Sydney Morning Herald “To measure the impact of an online advertising campaign for Kellogg’s Sultana Bran ...