Social Media Curation, Not Automation

Posted by on Apr 14, 2011 in Social Media | 8 Comments

What’s wrong with Social Media automation? In a word, everything. I ran across this post from Danny Brown about Social Media automation. In short, I think it is a dangerous process. There isn’t a system in the world, with the possible exception of IBM’s Watson, smart enough to automate responses in social media channels. If ...



Five Tips for Successful Contests on Twitter

Posted by on Feb 15, 2010 in Marketing, Social Media, Web | 2 Comments

Campaigns on Twitter can be unique to the platform or part of a much larger campaign that is integrated with other sites and social networks. I have found the following five tips essential when planning a contest that will be promoted on Twitter. Avoid Contest Spam Less is more for the community, especially when requesting ...



RSS Exposed for Facebook Fan Pages

Posted by on Feb 11, 2010 in Social Media, Web | No Comments

Looking to take advantage of your Facebook Fan Page posts via an RSS feed? You may be in luck, as it appears that Facebook may be on the verge of making RSS official. Over the past month it appears that Facebook has been testing the service as there has been the occasional downtime in January. ...



Preparing for Web Design on the Apple iPad

Posted by on Feb 10, 2010 in Web | 10 Comments

It has been a few weeks since Apple announced the iPad on January 27th. And whether you are excited or disappointed by the device, we need to be aware of the implications the device will have on Web design. According to the official specifications from Apple, the iPad tablet will have a screen resolution of ...



Interactive Research Toolbox

Posted by on Feb 1, 2010 in Marketing, Web | 3 Comments

This article is the first in a series of articles about the various toolboxes I use. As I have grown from a Web developer and designer, something I still do for recreation, to a digital planner and strategist I have found a variety of tools that I could not live without. When I begin a ...



No, you may not hyperlink to Facebook

Posted by on Jan 19, 2010 in Social Media, Thought | 5 Comments

The Facebook Brand Permissions page, which I’ve just illegally linked to, exists to “provide guidelines on how to make correct references in text to Facebook when offering your own products or services.” Such resources are always valuable in helping writers and developers properly reference a brand or collect media kit information. However, their second guideline ...



The agency's need for innovation and an integration officer

Posted by on Nov 2, 2009 in Thought | 2 Comments

Working for a variety of companies I have personally felt that an agency could benefit by creating a unique role of integration officer. The benefits of having one person that could track and monitor efficiencies, innovations and best practices across a variety of clients and categories is almost too large to count. In a perfect ...



The agency’s need for innovation and an integration officer

Posted by on Nov 2, 2009 in Thought | No Comments

Working for a variety of companies I have personally felt that an agency could benefit by creating a unique role of integration officer. The benefits of having one person that could track and monitor efficiencies, innovations and best practices across a variety of clients and categories is almost too large to count. In a perfect ...



Starbucks security fail, and why communication is important

Posted by on Sep 18, 2009 in Advertising, Thought, Web | 2 Comments

Even the big guys can get it wrong. I haven’t written this to call out Starbucks, or anyone else for that matter, rather I intend it to be educational. But lets start with the story. I had stopped at Starbucks recently to pick up my grande Mocha (why can’t I just call it a medium?) ...



What Your Analytics Aren't Telling You

So you’ve logged into Google Analytics and notice that your top referrer this past week was Twitter. Excellent, your social media strategy is working. Or is it? You might not even have a Twitter account setup, yet you are receiving traffic from Twitter. What sort of conversation is happening around your brand that you are ...