Should Your Brand Be Drama Free?
When I think of the word “drama” it is easy to begin thinking about the drama that may be found on reality television shows like Jersey Shore or conversations in a high school hallway. But traditionally drama has been defined as creating an intense, exciting or vivid feeling. Think about dramatic plays, theatre and even ...
Does Klout Track Networks That Have Been Disconnected?
As a follow-up to my post about privacy concerns with the social media measurement service Klout, I have tried to reach out to the company for a more clear answer. Both e-mail and social media inquiries have been ignored at this point. The only other solution? Post a question to Klout’s support forum. In my ...
TiVo Customer Service Fails in Sales (and Cutting the Cord)
Cutting the cord would be so much easier if TiVo was cooperative. In my search to dump AT&T U-Verse, I am looking for a digital video recorder (DVR) that can record over-the-air (OTA) signals and potentially offer streaming from popular services like Netflix, Amazon and Hulu. A little background. I’m not completely unhappy with my ...
Lord John Whorfin on Character
“Character is what you are in the dark.” – Lord John Whorfin
George Harrison on Image
“Our image is just us, you know, as we were. We didn’t try and make an image, it just happened, and so we don’t have to keep it up, we just remain ourselves.” – George Harrison
Have Ad Agencies Abandoned Their Role in Talent Management?
Have ad agencies abandoned their role in talent management? Unfortunately it appears that the promise of training and growth opportunities exist only on paper, and not in practice. The subject has been covered recently as Fast Company published an article stating that “Ad Agencies Neglect Their Brightest Prospects.” And earlier this year AdWeek ran an ...
Abraham Lincoln on Character
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” – Abraham Lincoln
Netflix Reverses Decision on Qwikster
Perhaps Netflix is just having an identity crisis. In September Netflix CEO Reed Hastings announced that the service would be splitting its business into two different entities. Netflix would now focus on streaming content and the newly announced Qwikster would fulfill DVD rentals. Today Netflix appears to have made a course correction by announcing that ...
Should You Script Social Media Content?
On Monday Mark Evans and Sysomos posted a blog asking “How Scripted Should Social Media Be?” I felt compelled to respond to Mr. Evans because he came to the conclusion that scripting social media content is “the wrong way to go.” He also added that “companies that insist on a scripted approach is they are ...
Nelson Mandela on the Impossible
“It always seems impossible until it’s all done.” – Nelson Mandela