Video: Embrace Life PSA

If you haven’t seen it – Embrace Life, created by Daniel Cox for the Sussex Safer Roads Partnership, is a very powerful and emotional commentary on the benefits of using your safety belt.

Of the many viral videos that I have seen, this Public Service Announcement ranks as one of the best. With Cox’s unique approach to the problem you have an immediate emotional reaction. As someone who does not regularly wear his seat belt, this definitely has me thinking about it.

Mission accomplished. Very good work.

Dennis Jenders

With nearly 15 years in the field, Dennis Jenders is a digital marketing strategist with significant experience in analytics, design, development, information architecture and market research. Dennis is a founding board member of the Milwaukee Interactive Marketing Association, currently works at Laughlin Constable and is an adjunct professor at Marquette University.

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