Review: PercentMobile.com

I’ve been using PercentMobile for a couple of weeks and while the service is pretty simple to use I am impressed with tool’s value.

Founded by David Harper, PercentMobile is built on top of a much more robust service called TigTags. The service is quite expensive at the moment, but promising a tiered service in the near future. However, PercentMobile, provides a basic and high-level view of your mobile analytics at no-cost.

The reports are visual, giving you and your team a quick view of the devices accessing your site. Additionally, the service aggregates the analytics of more than 1070 sites and frequently publishes those results.

Unlike Google Analytics which uses JavaScript for traffic information, PercentMobile uses simple pixel-tracking. The benefit is that the tracking is much more accurate because many mobile devices can not execute JavaScript code.

We in the technology business often forget that not everyone uses the mobile Web. In fact, most sites that are part of my portfolio or that I work with have less than 2-3% of their overall traffic coming from mobile devices. While that can still represent a significant amount of people on larger sites, it can be a very niche audience on a smaller Web site.

Designing for a mobile site has become much easier in the recent past, but there is still a cost associated with it. Every one of the sites I do monitor see the Apple iPhone as the most popular mobile browser, usually at 1.2-1.5% percent of the total.

I definitely recommend checking out PercentMobile, it’s easy to install and provides enough information to help you decide if you should have a mobile strategy.

Dennis Jenders

With nearly 15 years in the field, Dennis Jenders is a digital marketing strategist with significant experience in analytics, design, development, information architecture and market research. Dennis is a founding board member of the Milwaukee Interactive Marketing Association, currently works at Laughlin Constable and is an adjunct professor at Marquette University.

Website - Twitter - More Posts