The Obama Logo Mark
Sol Sender developed a mark for the 2008 Obama campaign that Michael Bierut of Pentagram described “as good or better” when compared to the best commercial brand design.
Hope by Shepard Fairey
The logo simply stood-out among all others in the 2008 election campaign. The strength in Obama’s brand began with his character and was galvanized with the logo. “The sun rising over the horizon evoked a new sense of hope”, Sender explained. Source: The New York Times
The identity he helped to create has likely changed the political landscape for years to come. Along with the message of change and the campaign slogan of “Yes We Can” ignited a passion in America that extended beyond the campaign.
Looking forward I am curious how the brand will translate to the White House. Obama has already setup Change.gov. Will the Web platform he created for his campaign extend to his presidency? Will there be a new connectedness between the office of the president and the people?
Together, the identity system and branding of Obama has helped lead him to the Oval Office. How much of an effect is debatable, but it clearly has set a new standard for campaign development going forward.
