My Reading List

Posted by on Oct 1, 2008 in Personal | No Comments

What is on the night stand or book shelf of Dennis Jenders? I thought I’d share my personal favorites (which I’ll update infrequently) as well as a list of links to what others are reading. Please share your thoughts, links, and favorites through the comments.

Good to Great
by Jim Collins

Making the transition from good to great doesn’t require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come.

The Design of Sites: Patterns for Creating Winning Web Sites
by Douglas K. van Duyne, James A. Landay, Jason I. Hong

The definitive reference for the principles, patterns, methodologies, and best practices underlying exceptional Web design. If you are involved in the creation of dynamic Web sites, this book will give you all the necessary tools and techniques to create effortless end-user Web experiences, improve customer satisfaction, and achieve a balanced approach to Web design.

And, here is a list of links that share what others are reading as well.

Dennis Jenders

With nearly 15 years in the field, Dennis Jenders is a digital marketing strategist with significant experience in analytics, design, development, information architecture and market research. Dennis is a founding board member of the Milwaukee Interactive Marketing Association, currently works at Laughlin Constable and is an adjunct professor at Marquette University.

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